---
title: Ljubljana
description: Inbound Marketing Week Ljubljana
image: https://www.inboundmarketingweek.org/hs-fs/hub/378751/file-2436060973.gif
---

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## [Ljubljana](https://www.inboundmarketingweek.org/events/ljubljana-0)

Old marketing is not working anymore. Now it's time for new marketing. How do you attract people to your website? How do you get leads and nurture them? The answer is in Inbound Marketing. This is a new approach. How does it work? Search + Social + Content = Inbound Marketing  

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**inOrbit Conference**

**Date: **Tuesday, March 3, 2015

**Time: **9:00 AM - 3:05 PM

**Location:** Kolosej Ljubljana, Šmartinska cesta 152, 1000 Ljubljana.

 

[**Register Here** ](http://google-adwords.red-orbit.com/inorbit-konferenca/prijava/#prijava)

![Ljubljana2](https://www.inboundmarketingweek.org/hs-fs/hub/378751/file-2436060973.gif)

 

Don't miss out on this remarkable opportunity to learn more about inbound marketing! Keep up on the chatter! Follow [#IMW15 ](https://twitter.com/search?q=%23IMW15&src=typd)on Twitter for more updates on this event. 

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** **

## Agenda

9.00–9.20 Uvod v Inbound marketing (Andraž Štalec)

9.20–10.55 **Lead generation**

Prvi koraki v inbound marketingu (Luka Žnidaršič)  
Naslov predavanja še objavimo (Nenad Senić)   
Ko persone obmolknejo (Tilen Travnik)  
Študija primera (Anja Molan)

10.55–11.10 Odmor

11.10–12.45 **Lead nurturing**

**  
**Zakaj so nam kupci, ki ničesar ne kupijo, izredno pomembni in kako jih privabiti še več (Karmen Krumpestar)  
Odkrivanje segmentov iz podatkov (Simon Belak)  
Avtomatiziran osebni marketing in prestop v prodajo (Fedja Hvastija)  
Študija primera: Komuniciranje in prodaja kupcem preko večkanalnega marketinga–multichannel marketing (Marko Penko)

12.45–13.30 **odmor za kosilo**

13.30–14.50 **Analytics & optimization**

**  
**Poslovni kazalniki, ki jih verjetno ne spremljate, pa bi jih morali (Darko Butina)  
Vrednotenje in merjenje uspešnosti inbound marketing vsebine (Boštjan Hozjan)  
Optimizacija uporabniške izkušnje ali zakaj morate imeti na spletni strani rumene gumbe (Peter Mesarec)  
Študija primera (Igor Panjan)

15.05–15.25 Vizija prihodnosti (Andraž Štalec)

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## Speakers

**Darko Butina** (BUDS Consulting) 

**Fedja Hvastija** (FrodX)

**Tilen Travnik** (D.Labs) 

**Marko Penko** (Studio Moderna)

**Nenad Senić** (Disput)

**Karmen Krumpestar** (Red Orbit)

**Andraž Štalec** (Red Orbit) 

**Luka Žnidaršič** (Red Orbit)

**Peter Mesarec** (Red Orbit) 

**Boštjan Hozjan** (Red Orbit)  

#### About Us

Inbound Marketing Week, powered by HubSpot, is a series of global inbound marketing events focused on enabling professionals to share knowledge and ideas about their marketing strategy. Inbound Marketing Week 2015 will take place on the March 2nd - 6th.

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