The future of marketing has changed: New technology and changes in consumer behaviour have altered the playing field: Control has shifted from the marketer to the buyer and the marketing model has moved from interruption to trust.

Buyers want to learn more about what businesses offer on their own terms. The problem is, many businesses are still using out of date tactics, so it’s no surprise that they’re finding it increasingly difficult to reach their buyers.

This event will cover how to use inbound marketing techniques such as blogging and social media as a magnet to draw consumers toward your website and digital channels. It's time to put down the sledgehammer and say goodbye to old, outdated interruptive marketing methods like cold calling, buying email lists and purchasing ads.

Whether you are in Sales, Marketing, Business Development or a business owner, this event is a must for all B2B companies wanting to stay ahead of the competition, generate more leads and increase sales. We hope you can join us for breakfast, over which we'll help you hone your digital strategy for smarter selling.

Marketing with a magnet (not with a sledgehammer)

Date: Wednesday, March 4, 2015

Time: 8:00 AM - 10:00 AM

Location: University of Derby, Kedleston Road, DE22 1GB Derby


Register Here



Don't miss out on this remarkable opportunity to learn more about inbound marketing! Keep up on the chatter! Follow #IMW15 on Twitter for more updates on this event. 



8.00 - 8.30: Breakfast and networking

8.30 -9.30: Speaker - Martin Broadhurst, Digital Marketing Director

9.30 - 10am: Q&A