Selling technology B2B has transformed in the last decade. Traditionally it involved sending out a sales team to trade shows and meetings, armed with glossy collateral, to nudge a prospect along the buying process.

Generating leads online - both high in quantity and quality - is becoming an export marketers’ most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

There can be a lot of moving parts in any lead generation campaign and often it’s difficult to know what’s required to set it up and which parts need fine tuning. So what goes into a best-of-class lead generation engine?

Find out at a fast-paced, interactive seminar with technology marketing consultants Concentrate. Learn the key ingredients of effective online lead generation, and see some examples of local companies doing it well. 

Burn Your Brochures: Online lead generation for Kiwi tech companies

Date: Wednesday, March 4, 2015

Time: 7:30 AM - 9:00 AM

Location: Deloitte Centre, Level 18, 80 Queen Street, Auckland, 1010 


Register Here



Don't miss out on this remarkable opportunity to learn more about inbound marketing! Keep up on the chatter! Follow #IMW15 on Twitter for more updates on this event. 



Participants will gain the appropriate skills and confidence to understand:

  • How to make your sales teams more effective.
  • Key trends and best practice in successful online lead generation.
  • Behaviours of high growth companies and how to emulate them.
  • How to create and deliver relevant and interesting content.
  • How to develop a marketing action plan that is practical and agile.
  • How to maximise the value of their marketing spend.


Owen Scott, Managing Director – Concentrate

Greg Williamson, Director - Concentrate


Concentrate is a strategic marketing consultancy that helps New Zealand companies with specialised technology products successfully grow their markets.

Concentrate has helped over 100 New Zealand technology companies, including McKesson SLI Systems, Jade Software, Eaton, AuCom Electronics, Orion Health, ARANZ Geo, iZon and Skope. The technology firms we’ve helped find market success have featured on the covers of the New York Times and Time Magazine, been sold to multinational technology giants, launched on stock markets and won numerous awards.