---
title: Paris
description: Inbound Marketing Week Paris
image: https://www.inboundmarketingweek.org/hs-fs/hub/378751/file-2442047999.gif
---

[![vast.png](https://www.inboundmarketingweek.org/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png "vast.png")](https://www.inboundmarketingweek.org)

Powered by [Hubspot](https://www.hubspot.com)

## [Paris](https://www.inboundmarketingweek.org/events/paris-0)

L’inbound marketing : un terme à la mode. Son principe ? Faire venir à soi les cibles plutôt que d’aller les chercher par des mécaniques publicitaires traditionnelles. Une démarche particulièrement adaptée à la prise de décision dans l’univers du BtoB… mais qui a tôt fait d’être cataloguée comme pas assez ROIste, avec des effets à (trop) long terme. Une approche « contenu » tournée vers l’efficacité : c’est notre credo chez Aressy Inbound.

---

**Inbound Efficiency : Les Matinales**

**Date: **Thursday, March 5, 2015

**Time: **8:30 AM - 11:00 AM

**Location:  ** 61, Avenue Hoche dans le 8ème arrondissement

 

**[Register Here](http://aressy.com/inbound/petit-dejeuner-inbound-efficiency-matinales-mars/)**

![Paris](https://www.inboundmarketingweek.org/hs-fs/hub/378751/file-2442047999.gif)

 

Don't miss out on this remarkable opportunity to learn more about inbound marketing! Keep up on the chatter! Follow [#IMW15 ](https://twitter.com/search?q=%23IMW15&src=typd)on Twitter for more updates on this event. 

---

** **

## Agenda

**Programme de la matinée :**

8h30-9h00 : **Petit déjeuner** – Accueil des invités  
9h00 – 9h05  : Bienvenue à la première matinale Inbound Efficiency  
9h05 – 9h15 : Introduction à l’Inbound Marketing,  
par **Florian Compain, Inbound Manager chez Aressy**  
9h15 – 9h30 : L’importance du contenu,  
par **Serge Jovanovic, Directeur associé chez Indexel**  
9h30 – 9h45 : La mise en oeuvre avec le Marketing Automation,  
par **Julie Vetter, HubSpot User Group Paris**  
9h45 – 10h00 : Cas pratique CEGID,  
par **Fabien Bernard, Responsable du Pôle Interactif chez CEGID**

[![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.inboundmarketingweek.org%2Fevents%2Fparis-0%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.inboundmarketingweek.org%2Fevents%2Fparis-0%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.inboundmarketingweek.org%2Fevents%2Fparis-0%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.inboundmarketingweek.org%2Fevents%2Fparis-0%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Paris)

## Speakers

#### About Us

Inbound Marketing Week, powered by HubSpot, is a series of global inbound marketing events focused on enabling professionals to share knowledge and ideas about their marketing strategy. Inbound Marketing Week 2015 will take place on the March 2nd - 6th.

#### Get Involved

- [Join an Event](https://www.inboundmarketingweek.org/events)
- [Host an Event](https://www.inboundmarketingweek.org/host-an-event)
- [Contact Us](https://www.inboundmarketingweek.org/contact-us)
- [Terms and Conditions](http://inboundmarketingweek.org/terms)

#### Follow the Hashtag

[#IMW15](https://twitter.com/search?q=%23IMW15&src=typd&f=realtime)